About ToyCo

ToyCo is the only toy shop you'll ever need. We track and compare the prices of thousands of toys and games across all of the UK's leading toy retailers, making it easy for you to find the lowest price, in stock, and save money.

That's not all we do.

Toy guides

We write and publish guides to the most popular toy ranges so parents, grandparents and others who might be buying for children can understand what a particular toy range is all about, and whether it's suitable.

We play too!

We also love toys, and our blog (or journal as we like to call it) is regularly updated with stuff about what we're up to and enjoying in the world of toys, and announcements about new toy ranges or concepts. We scour lots of toy websites to find the best news to share, and will point you to the best websites too.

Multi-faceted browsing

Our unique systems allow searching and browsing of our product database using many different facets including:

  • Age
  • Character
  • Interest

So if you're looking for a toy for a 6 year-old who likes horse-riding and is into LEGO Friends, we can help you! We're constantly evolving our database, adding new information and improving the user experience - if there's anything you think can be improved please contact us, we're all ears.

More prices, better deals

We believe we have the best price comparison platform in the world - where you'll find 3 or 4 prices for a toy on the 'big' price comparison sites (you know who they are) we often have 12 or 15 prices, from all of the major UK retailers and marketplaces like eBay.

If you're a retailer and want to be listed on ToyCo please contact us, we'd love to hear from you.

The small print

There isn't any really. We work with Amazon (amongst many others) so need to make the statement below, but otherwise ToyCo is blissfully free of small print. Use the site, save money, and make more time for play.

ToyCo is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.