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ToyCoSpend less, play more!

Saving Money

Our primary aim is to find you the best price for the best toys and games in the land, whether they are for you, your children or for gifts; at heart we’re a price comparison site for people who love toys and games. We work with the UK's biggest toy retailers and some of its smallest independent toy shops.

You can search the site using the search box or browse using the various navigation options on each page.

If you can’t find what you’re looking for drop us an email and we’ll add it - usually within a couple of hours and often quicker.

Wishlists and price alerts

Browsing a toy site like ToyCo is a bit like being a kid in a, erm, toy shop. There's so much you want, but only so much you can spend. Our wishlist and price alerts help you make your hard-earned cash go that extra mile - add toys to your wishlist, then share it with your nearest and dearest, and who knows, they might buy you something from it. At least you'll know they won't have paid more than they needed to!

Price alerts let you know as soon as a toy's available at the price you want to pay - we constantly check thousands of prices, and as soon as we find it in stock at the price you set we'll email you - with great marketplaces like Amazon and you can often get real bargains, but you have to be quick!

You'll find the wishlist and price alert buttons on every product page - just click them and you're away.

Sharing Knowledge and Experience

We are toy and game fanatics - everything from LEGO to board games to toddlers' toys - and we try to share our experience through guides, reviews and our journals, and keep you up to date with the latest and coolest toys on the market.

We also send out a regular email newsletter packed with toy news, reviews and offers - sign-up using the form in the footer, you won't regret it!

Working with ToyCo

If you’re a toy retailer and you’d like to work with us please drop us an email and we can have a chat.

Same goes if you'd like to contribute to the site, we're always looking for writers, video makers and photographers who have something to share.


We hope you find the site useful... if you do, or if you don't please let us know.